UX Research Project Case Study

About Me: I'm Aniqa Mian, a passionate public health professional and digital artist interested in ensuring patients/humans are at center of care and products. I have experience in design thinking/UX Research, patient advocacy, health equity and graphic design .

<aside> 💡 Explore the mental healthcare experience for young BIPOC adults.

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Role: Public Health Researcher

Methods: In-depth qualitative interviews, personas, customer journey mapping, brainstorming

Skills: Interviewing, synthesizing, facilitating, design critique

Deliverables: Customer journey map, personas, insights, guide to starting therapy

Tools: Miro, Zoom, Google Suite, Procreate, Figma, Survey Monkey, Squarespace

Table of Contents

Background/Opportunity:

As young BIPOC (Black, Indigenous, and People Of Color) start to enter the real world , they are faced with unpacking the challenges of being adults and addressing underlying stigmas from their respective communities around mental health.

However, there is a lack of guidance and centralized resources to help them figure out how to navigate the steps to take charge of their mental health.

Objectives:

• Understand and highlight the key insights around the stigmas and barriers to accessing mental health care from our target audience, the BIPOC community.
• Provide a clearly outlined guide to help individuals easily view every step and emotion related to accessing mental health care

Methodology:

• Survey Design and Analysis
• In-depth qualitative interviews